Strategies of uk prescription spectacle market - Free Essay Example

Sample details Pages: 12 Words: 3474 Downloads: 2 Date added: 2017/06/26 Category Uncategorized Essay Type Analytical essay Did you like this example? The introduction of the Opticians Acts in 1958 by the parliament led to the creation of the general optical council (GOC) to regulate the optical professions and put an end to the disputes and debates caused by the public complains about the lack of competence of the non medical practitioners in testing eyesight. In order to protect the public, the main purpose of the GOC has since then been to promote high standards of education, formation of students and introduce a disciplined framework amongst opticians. After the 1958 Optician Act only optometrists registered with the General Optical Council were allowed by law to conduct eye-tests and only optometrists or dispensing opticians were allowed to sell spectacles. Don’t waste time! Our writers will create an original "Strategies of uk prescription spectacle market" essay for you Create order The same act of Parliament prevented opticians from advertising their services therefore large firms with many branches or franchises did not dominate the business and competition between colleagues were seen as distasteful. The most obvious change in the market since the 1980s deregulation was to allow advertising and marketing of goods and services. It was a great temptation to come back into optics. We were the first to advertise, have showrooms and let people know what our prices were. Buying glasses then was quite expensive so people were not visiting opticians. There is a health aspect as well, so we wanted to get people to visit opticians on a regular basis and provide more choice at affordable prices for everyone. said Dame Mary Perkins, founder of Specsavers the biggest optical retailer in the UK. The current Opticians Act 1989 which replaced the act of 1959 has been amended in 2005. According to the Act and the powers given to the GOC by the Parliament, any optician h as to be registered and recognised by the council to practice; moreover even the selling of spectacles has to be done under the supervision of a registered optician. Actions that would be considered as criminal offences could be: SECTION 24: dispensing sight testing without being registered SECTION 25: fitting of contact lenses without being registered SECTION 27: sale of optical appliances which do not meet legal requirements SECTION 28: use any of the titles dispensing optician while not being appropriately registered. The principal modification of optician law the optician act from 1989. This involved making it a legal requirement that the ophthalmic optician give the customer a paper prescription, so that they could take that and buy their glasses anywhere (which was under the general supervision of a dispensing optician), not just at the place where their eyes were tested. Regulator the General Optical Council came up with the specifications of exactly what a prescription had to contain and this was made into law by a government regulation. That was an opening opportunity to the online trade. In 2005 for the first time Prescription glasses were sold online the chance was given to people to bypass traditional high street opticians, buy glasses directly from the manufacturer, and pay far less (that was us, by the way). 2. The Electronic Commerce Regulations (EC Directive) In 2002 were introduced the Electronic Commerce Regulations to promote e-business and protect consumers and their privacy. The regulations apply to businesses that sell goods and services and advertise on the internet or by email or text messages. The regulations require online sellers to: Provide their customer with a printable receipt (with company name, place of registration, registered number, details of any professional body with which you are registered, VAT registration number) once an order has been placed. The possibility to print out the Website terms and conditions. Provide details such as the technical stages to conclude a contract. Allow the customer on the website to go back in order to correct any mistakes made in the order before is placed. 3. Distance Selling Regulations 2000 The Distance Selling Regulations 2000 were introduced to protect consumers who are not physically present with the seller at the time of purchase. That covers the selling goods or services to consumers by internet, digital television, mail order, including catalogue shopping, phone or fax giving to the consumer the right to: be given clear information about the goods or services before buying. receive the goods within thirty days unless agreed otherwise. a cooling off period of 7 working days where they can cancel the contract for any reason and receive a full refund within 30 days for the cancelled contract. As for the rule applying to high street purchasing goods in distance selling must be of satisfactory quality and fit for purpose. 4. Competition Law Any business should be aware of the competition law so as to meet the requirements first and know its rights and protect its position in the marketplace. In the UK sets of competition rules apply in parallel. Anti-competitive behaviour which may affect trade within the UK is specifically prohibited by Chapters I and II of the Competition Act 1998, the Enterprise Act 2002 and also by Articles 101 and 102 of the Treaty on the Functioning of the European Union (TFEU). UK and EU competition law prohibit two main types of anti-competitive activity: anti-competitive agreements (under the Chapter I and Article 101 prohibitions); and abuse of dominant market position (under the Chapter II / Article 102 prohibitions). Both UK and EU competition law prohibit: agreements, arrangements, concerted business practices which appreciably prevent, restrict or distort competition and businesses with significant market shares unfairly exploiting their strong market positions. Some co nsequences of breach: fines of up to 10% of group global turnover expose to actions for damages from customers and competitors who can show they have been harmed by the anti-competitive behaviour being disqualified from being a company director and lead to criminal sanctions. Main Threats and Legal Issues 1. Main Threats The deregulations of the Optician Act 1958 has opened up the prescription spectacles market and encouraged competitions among the retailers. The introduction of the internet has brought an unpredictable competitor at time of the deregulation, the online opticians. Ever since, the market demand of prescription spectacles at High Street Opticians have plummeted while the demand on the new online entrants have continue to shore. Below is the illustration of the market demand of prescription spectacles of both markets after the amendment on the original Optician Act; After Before Deregulations Lower prices glasses offered by online retailers contribute to the growing trend of shopping online. More and more consumers are now opting to buy glasses from the online opticians because of the lower prices offered compared to the High Street. The new online entrants are offering items at significantly lower prices because unlike their rivals on the high street, they do not have to spend high cost on the physical stores, the designs, properties rental, staff and maintenance costs, etc. They are saving up all cost spend on these aspects and therefore, they could still make good profit even they are selling items that are half the price of those offered at High Street. In comparison, High Street Opticians cannot avoid spending these costs and these are the attributions to the higher priced prescription glasses. Decline in demand for prescription glasses High Street prescription glasses. The immediate threat brought by the growing trend of purchasing glasses online has lead to the decline in demand for prescription glasses in the High Street retails. The market elasticity towards low price prescription glasses is great. The decrease in price offered by the online retailer has clearly increased the demand. In contrary, the increase demand of online prescription glasses has resulted in the decrease of demand for prescription glasses at High Street retails. With lesser demands, the high street profits plummet. Amendment of The Optician Act 1958 and competition law The amendment of the Optician Act 1958 had posted a great threat to the High Street Opticians. Together with the Competition Law, the original act was amended in order to increase more competition within the industry, thus lower the prices of prescription glasses. However, the introduction of the internet which later leads to e-commerce was an unpredictable obstacle to the business. Internal competition with franchisers Dominant market players such as Specsavers, Vision Express and Boots Opticians have also introduced their own online websites to the public. Albeit many high street opticians are part of large franchises their profits are being eroded by the online services offered by their mother companies. As part of the franchises, high street consumers can opt to purchase cheaper prescription glasses on the main company websites after having their eye tested at the high street retails. In this case, high street opticians are losing their customers to their mother companies while competing with other competitors in the market. Introduction of new technology used by online entrants It is debatable that the advantages of getting personal attention and after-sale care at the High Street Opticians have not yet been threatened however some online opticians are already advancing to take over in these aspects. For example, Specsavers is already giving out eye health and eye care information as well as introducing the try on frame online service, which allows customers to upload their picture and try on the desired frames, on the websites. 2. Legal issues to High Street Opticians and Online Opticians Trades in both High Street and Online optical retails are governed by the Optician Act 1989, the Sale of Goods Act 1979, the Trade Descriptions Act 1968 and a number of other regulations. However, the main acts that differentiate these two business operations are the Consumer Protection (Distance Selling) Regulations (DSRs) and the E-Commerce Regulations (ECRs) 2002. Businesses that are selling goods or services without any face-to- face contact such as through the internet, phone calls and mail order must comply with these two regulations. Trading Information provided Both high street and online optical retails are obliged to the Trade Descriptions Act 1968 and the Consumer Protection (Distance Selling) Regulations (DSRs) to provide consumers with clear information so that they can make an informed decision to purchase a good or service. This information must include details of the selling organisation, detailed descriptions and the prices of goods or services offered. However the Consumer Protection (Distance Selling) Regulations further details in the payment methods, the delivery arrangements and the information of the consumers right to cancel an item purchased. Reaching agreements and accepting offers (forming of contract) According to the Law of Contract, at High Street retails a legally binding contract can be formed when the customer agreeing to accept the terms proposed by the vendor. Neither the offer nor the acceptance needs to be made in writing, or even in words. They may be orally made or implied from conduct. The E-Commerce Regulations states contracts conducted online will only become legally binding when the person who made the offer is able to access to the acceptance. The consumer should be able to print and store a copy of the terms and conditions of the contract. Therefore online opticians will have to receive the acceptance from the consumers where in most cases, by means of clicking the I agree button and they must issues receipts or confirmation emails to the consumers after the contracts are formed to indicate a legal binding contract has been concluded. Refund and exchange policy Subject to the Sale of Goods Act 1979, High Street customers are entitled for a refund or exchange an item if the items are incorrectly described, unfit for the purpose, faulty or not of satisfactory quality given the proof of purchase, in most cases receipts. However, according to the act, proof of purchase could also be a credit card transaction or a bank statement. Customers are entitled for the refund as long as they do so quickly and are not informed of the default of the items before the purchase. The Consumer Protection (Distance Selling) Regulations governs the trading of Online Optician and gives consumers more rights as they are disadvantaged in unable to inspect goods before the purchase. The regulations apply the cooling off period of 7 days policy, during which the consumers have the right to cancel their purchase. Written notice of cancelation must be forwarded to the supplier no later than 7 days from the day the item is received. However, section 13 of the regula tions applied here that unless the consumers are informed beforehand, they do not have the right to cancel the order for the prescription spectacles which are made to the consumers own specification. In conclusion, the legal issues that apply to both High Street and Online Opticians are similar in many ways; the main differences are the governing acts and regulations and also the return and refund policy where online consumers enjoy more privileges. While both High Street and Online Opticians might have their own cancellation and return or refund policy, they do have to make them clear to the consumers before they have agreed to purchase the items. On the High Street these policies or conditions can be made orally or in written forms. With Online Opticians terms and conditions must be presented in a clear written form. Legally binding contracts concluded in High Street shops could be verbal, implied by conduct or in written forms whereas legally binding contracts concluded betwee n online opticians and their consumers must be in written forms and their consumers should have access to the agreements and be able to store a copy of the contracts. Strategy SWOT and PEST analysis. Strategy Research As detailed history of the situation, changes in law and the threat faced by High Street opticians, where discussed on the previous pages, let us have a look at the below analysis. The presented, SWOT and PEST analysis help us to identify the right strategy that will prevent your customers for prescription spectacles defecting to the on-line retailers. Considering the factors, determinants of both analysis, it is strongly suggested to High Street opticians to concentrate on one of the strengths customer service, which physically, cannot be supplied by on-line opticians. (Please refer to the diagrams below, page 11 12.) The research on previous strategies, applied by different companies round the world, proves that it is time to return to basic principles. Customer and value creation are one of them. Karl Albrecht mentions in his essay, in Business: The Ultimate Resource that strategic customer focus can serve as powerful organising principle for reinventing business in the age of the Third Wave The Second Coming of Service.. It is known to everyone how important the way of providing customer service is, and that is the way to compete on-line spectacles retailers. Consumers will always prefer the product, which offers more qualities in form of design, service, convenience and price by purchasing it. A marketing strategy could be, rather than focus on the price, to engage in a non-price competition. There is a need for High Street opticians to ensure that once the customer enters the shop, to make an eye test, he/she will buy what he/she wants and needs. That there is a group of experts to exceed customer expectation, to assist him/her and be with him/her until he/she is fully satisfied and purchase the spectacles. It is important to create a joy of purchasing the product and a joy of having it it will let customers believe that they have simply bought the best spectacles in the world. Strategies Advanced training for assistants A customer, who is suffering from low vision, need to feel that he is helped by an experienced and trained person, similar to a trained clinical assistant, and not just sold a new product in the form of spectacles. An eye-test is good to check if you need new glasses or a new prescription, but it also works well for an eye health check. An advanced eye test can spot many health problems and early signs of eye problems. People who may be more at risk from eye disease than others, are above sixty years old, the ones diagnosed with diabetes or glaucoma, and might be from a family with a history of eye disease. Optician assistants should provide a service which is unique and necessary to attract the attention of customers and make the customer feel at home and caring about his/her eyes. Quality Eye-test Opticians could make more detailed and tailored measurement of eyes, which would allow the customer to find the right lenses. People with multi-focal lenses have to be measured to ensure their eyes look through the right part of the lens. Nobody can sell those over the Internet. The Right glasses for the Right Person Highly trained staff is required, who has an up to date awareness of the recent fashion trends related to glass wear and who can provide an advice on the right eye glass type. For example, the staff should be capable of giving an advice on which type of eye glasses fits a certain dress code (e.g., classic, casual, sport-chic,etc), and on which type of glasses can go well with any dress code (i.e., a generic eye glasses). The staff should also have an understanding of how frame colours should be matching skin colours and customer personalities. This concludes a style oriented product choice. Same day replacement service Customers, who break or lose their spectacles will be provided with a à   la minute service, which means they will receive the same lens or a temporary glasses they can wear until a new one is being prepared. Such type of after-sales service cannot be replicated by online spectacles suppliers. While deciding on the extent to which high street options provide this service, we need, however, to take its cost into consideration. Eye tests at home A patients home can be easily transformed into a consulting room, allowing the visiting optician to provide a full and extensive eye test. The mobile optician can carry up-to-date mobile equipment with a variety of spectacle frames, with a different range depending on each budget. It can be an advantage for people who are home bound such as, older people, mothers, disabled people, etc Free prescription Free prescription should be provided for those customers who will also purchase the eye glasses in store. Customers that will only request a prescription will be charged a significant amount. This could lead that customers will prefer to buy the glasses from the high street opticians. The strategic triangle By observing international business it can be easily spotted and admitted that Japan is one of the leaders in worldwide market. And they are the ones, who are strongly convinced that the customer is a key to success. The most important to them is customer-centricity. Kenichi Ohmae presents the strategic triangle in his book: The Mind of the Strategist: The Art of Japanese Business, and these are the key factors, which will let High Street opticians achieve outstanding performance. The Strategic three Cs Kenichi Ohmae (1982), The Mind of the Strategist: The Art of Japanese Business, New York: McGraw-Hill, Inc., pp. 92. Mission statement for High Street opticians I view todays economy as the value economy. Adding value has become more than just a second business principle; it is both the common denominator and the competitive edge. Arthur Levitt Jr, Business: The Ultimate Resource. Key objectives for 2010/11 Focus on customer Invest in employees Ameliorate effectiveness Grow the business Focus on the customer guarantee outstanding customer service maximise unexceptional medical equipment for example: fundus cameras (detailed image of the- back of the eye can be recorded and stored) provide and maximise the sale of the widest range of spectacles, in different designs; provide and maximise the sale of specialised lenses (varifocal, bifocal) improve customer communication by opening call centres, which are open 24/7 and happy to assist the client, when needed. Invest in customer satisfaction random internal checks by mystery clients Invest in employees provide different, regular training for all of the staff including senior one (training centres, training tools, in-store training, distance training, workshops, etc.) reward and motivate the staff by providing competitive salary package improve work conditions make the place to be desired to work in senior management to attract the rest of the staff by working hard and deliver with passion (and vice-versa) Ameliorate effectiveness be able to manage cost risk and sell the spectacles for lower price (provide different promotions, seasonal offers, two-for-one, etc.) Grow the business expend opening hours; provide home visits or mobile appointments invest in advertising (media, as well as, for example: animations on cash machines, etc) if necessary join the companies buying smaller optician companies by giants may let kidnap the higher number of customers, including on-line customers it could allow in the future to globalise the business. In conclusion, it is important for the High Street Opticians to be flexible and fluid, companies need to become amoeba-like able to move one way while always responding to local stimuli and changing direction in response to new information from the environment. Strategy in Turbulent Times by Costas Markides, Business: The Ultimate Resource.

A Essay About A Hot Cuppa Life - 1273 Words

A Hot Cuppa Life Many people pose the question â€Å"Do you like coffee or tea?† If you were to ask me that today, I would wave red flags and scream â€Å"False Dichotomy!† to the heavens, but that hasn t always been the case. Coffee used to be my favorite drink, and at that point in my life I would certainly consider it superior to tea. Tea s for snobby Brits, right? Coffee s functional; It makes you faster, more focused, and more energetic, and it s healthy to boot! Right? Well, all those things seemed true until a little old Irish lady showed me the world of tea, and drastically changed my outlook on the subject. My perspective on the matter begins back in the late 90 s, when I was only around 6 years old. My mother was a big coffee†¦show more content†¦She had to buy a coffee maker, and that rid me of any opportunity to steal a sip here or there, so instead I had to beg for them. Luckily my mom is easy to persuade. I was still at an age where I could cuddle her arm and look at the cup and she would cave nearly instantly. Eventually, for some reason or other, that stopped working. I had to find other ways to steal a sip. If she ever left her cup somewhere I would sneak over have a taste, or if she didn t finish it I d ask if she wanted me to put the cup away. Even if it was cold, I d try to drink the rest before I got to the sink. I remember once, I held her at Nerf gunpoint and demanded a sip, or else. Eventually, say around 12 years old, my shenanigans must have gotten abrasive, because one day she put a rest to them. We were in the living room watching TV, and my mom got up and headed to the kitchen. She was about to go make a cup of coffee, as usual, but I was surprised when she called me over with her. Taking out the coffee, she started explaining how to use the machine and what amount of coffee you need per cup of water, and how much sugar and cream you should put in if you want it strong or sweet. In her mind, I m sure, she was teaching me so she d never have to make a cup herself again, and so I d finally stop bothering her about wanting a taste, but to me this was express permission to have as much coffee as I want, whenever I want. That

Effects of Media on Adolescents Free Essays

Effects of the Media on Adolescents Effects of the Media on Adolescents Sex and the secular lifestyle, seems to be the biggest selling industry on the marked, next to electronics; however has its fair share of effects on the adolescents of today. The media identifies or portrays the act of sexuality as the norm. The average television show often shows young girls being flirtatious, performing sexual acts, and disrespecting their parents. We will write a custom essay sample on Effects of Media on Adolescents or any similar topic only for you Order Now The media often display young men as sexual predators, acting like horn dogs, pressuring the girls for sex. Homosexuality is now more prevalent in the media, as other aspects of sexuality are. The good thing about the media and its advanced sexual content is that it helps to educate the youths about what is out there in these streets, such as sexually transmitted diseases, sexual predators, and how to deal with people such as homosexuals; who might be considered different. With the exposure to this type of media, the adolescents will be more aware and better equipped to deal with the situations that the might face while growing up. On the other hand, others may disagree with sexuality being so prevalent in the media. On the down side, too much sexual exposure may influence the youths to be more eager, and ready to participate in such acts. Even a young boy may think that the men they see dominating and assaulting women are cool, because of the level of control and power the men assume when the commit rape. It is very difficult to determine what may happen from viewing or listening to sexual media, so its best that some material be limited to the a specific age group; hence the rating on certain films. The media portrayal of sexuality was a big influence on me growing up. Being born on the Island of Jamaica, I grew up with a strong Christian background; loaded with good teachings of how to live with thy neighbor. So treating others as good as I would like to be treated, and honoring the commandments was my guide. However, the Island is also known for its culture of dancing carnival and whining, which are very sexual displays; also reggae music is either roots and culture or usually sexual lyrics. Along with the music, most parents or grandparents usually tell their children, that they know they might be growing pubic hair, but they are still children, and must respect their elders. As a child we could not watch any movies with sex scene, not even kissing, and public television had more fighting omitted romantic scenes. Though we understood sexuality, being limited to its exposure, in my opinion, helped to maintain a safer and less sexual environment, because we were less exposed to sex and more exposed to dancing dirty and fine art. Overall, the media can be good and it can be bad. It is for the parents and adults of today, to help censor some of the things that’s in the media as we deem fit for our youths and their households. At the end of the day, each home differs and people may react differently to the same type of exposure. I am more for less sexuality in the media, because the less a child knows about a certain thing, the less they will explore it. Eventually they will know it, but it will happen over time. How to cite Effects of Media on Adolescents, Papers

Nestle Digital and Social Media Marketing Strategies Management

Question: Discuss about the Nestle Digital and Social Media Marketing Strategies Management. Answer: Introduction Nestle is one of the largest brand of the world, it is a Swiss transnational food and drink company, it has the headquarter Switzerland; it has been one of the largest food company in the years 2014 to 2016 by the revenues and other metrics. It was ranked no. 72 in the fortune global 500 in the year 2014 and in 2016 no.33 of 2000 list of largest public companies. The products of nestle include the baby foods, bottled water, coffee and tea, dairy products, pet foods, frozen food, snacks, medical food, breakfast cereals and ice creams. The annual sales of Nestles twenty nine brands is a over one billion, the Nespresso, Nescafe, kit-Kat, Maggie,Vittel, Nesquik, Stouffers, Smarties, these brands have been strongly used and liked by the people around the globe. Nestle has 447 factories in 194 countries of the world and around 339,000 employees working, nestle entered in a joint venture with the Cadbury and was very close to purchase the Hersheys the iconic American company. In the year 2006 it became the worlds largest ice cream maker of about 17.5% of the market share. In the year 2007 it entered into a strategic partnership with the Belgian chocolate maker. Social media can be easily accessed and it is also a meeting point of todays internet audiences. The major possibility of directly accessing the clients without any third party interventions, social media advertising is costly other than any other sources of advertising. It also helps in the search engine and ranking of the website of the company. Analysis On analyzing the company and acknowledging its data, the social media presence shows that as everyone wants to gain the social media recognition for their companies, when it comes to social media presence Nestle uses the highly active social media networks, face book, twitter, Instagram, Google plus, Pinterest etc, there are a number of countless other websites too which are used by the company. It can be highly beneficial for a company to have a good social media presence but it is only possible after developing a large following and giving them what they actually want. Nestle also uses the social networks to socially make people aware about the products and services and also gain competitive advantages and public feedback and use these feedbacks to improve globally. Nestle has socially enlarged and built their consumer engagement center in 2011, the CEC of the Nestle monitors the extensive social media presence. One of most challenging activity of the company is, to analyze the enormous amount of information and data they have been receiving and interactions of the activities with the content they produce. Evaluation The production of the company is about 1,500 pieces of the unique content daily, and the fan following of Nestle on face book is about 210 million, they have also been managing the 2,000 brand profiles in different product categories and markets. Not only the monitoring of the social performance is a critical aspect of their analysis, but also they need the capabilities to ensure their performance of the social strategy against the competition. They also need to recognize the areas where to improve. The social media presence has certain advantages and has brought about a great change in the performance ofNestle and recognizes the competitors by getting an overview of the local companies and local brands (Morgan, 2016). Analysis It is very important to evaluate and plan about the company, connect with the audiences and get engaged socially through social media. It is very likely to know the consumers of your product and who is interested in the product or services. It is also very important to bring up with something unique product that would appeal to a certain audiences through social media by connecting with those who are associated with them directly or indirectly. The word of mouth is rightly a powerful thing that would connect with those who are connected with your target audience in the social media. Now day half of the people interact socially and communicate with each other and analyze the views of one another about a certain product or a brand. There are so many types of audiences that should be looked for: Current clients or customers Potential clients or customers Associates of current/potential clients or customers Journalists and editors Bloggers Suppliers Affiliate businesses Thought-leaders. Evaluation The company nestle has profiled with the certain social networking sites for connecting with people and make them aware with the certain types of products that they come up with. Nestle connects with the people on Twitter, face book, Google plus, LinkedIn and many more other social media networks to reach its audiences. The different efforts are made by the company to make Nestle a public oriented brand. Nestle makes sure that the products have been positioned in the most appropriate audience, it produces and makes advertising ideas that is creative, also ensures the product to be appealed to a wide range of the audiences (Cohen, 2015). Analysis The social media marketing is a form of internet marketing, it uses the various social media networking in order to achieve the products branding, goals and the marketing communications. It covers the various activities that involve the social sharing of the videos, contents, images for the marketing purposes as well as the social media advertising. The process of social media marketing gains traffic and attention using the social media sites for seeking, integrating and developing the marketing concepts, the social media marketing of Nestle is considered to be as one of the leading company in the food and beverage industry and strongly focus on the development and the implementation of the social media strategy. The company nestle uses the social media to drive the innovations marketing and the leadership potential, but very likely the company is focusing on to transforming its operations and the efficiency of the of the supply chain. The social media marketing dynamics of the company has been redefined and raise the effective social media practices. The analysis of the social media marketing of nestle focuses on the overall digital goals: The branding and targeting market strategies: there has been an analysis of the detailed key aspects of the advertising the products digitally and socially. The strategy also analyzes the ways the company implements its social networks and digital formats to achieve its goals(Research and markets, 2015). The channel strategy: the strategy provides an overview on how the social networks implemented initiates the capitalization the various capabilities of the channels (Research and markets, 2015). The format strategy: the analysis of the social media marketing of the Nestls capitalization of the gaming and videos and the interaction with the display formats to engage the customers (Research and markets, 2015). Evaluation The communication to all the consumers must reflect the good taste and social responsibility in relation to the standards. The advertising and the content of the advertising depicts the attitudes and must not be offensive so that it hurts the religious beliefs and ethics of any consumer, it should be in a way that may avoid the media contents that is bad in taste. The company should keep in mind that the products advertised should not misfortune others. The communication to the consumers should show the right consumption of the product in a safe way, it should not depict the people who are engaged in dangerous activities. It is against the principles of Nestle to sponsor or place advertising in the television, radio programmes, magazines or websites, who attracts the viewers by the offensive behavior and exploiting violence or sexual means (PRNewswire, 2014). Ethics, privacy and security The ethics of a company is that which examines the ethical principles, moral or ethical problems that may at times arise in a business environment. It applies to all the aspects of the companies and individuals conduct and also to the entire organization. The survey conducted by the charity Oxfam had scored ten food and beverage companies, out of which Nestle was marked the first rank for the security of the products produced by the company, but the scorecard in the Behinds the Brands magazine had made it clear that, the companies listed in the survey needs to show improvements. The privacy is considered to be one of the most troubling personal and professional issues, but it cannot be addressed without the consideration of the ethics. Evaluation The ethics of nestle aims to determine the fundamental purposes of the organization and also governs the decisions on the daily basis; it is also the internal code that governs the individuals conduct. The actual meaning of privacy in a company or industry cannot be concluded without the actual understanding of the ethical basis and individual motivations in concern of organization. Although considering the fact that Nestle was ranked the number one in the survey, the company itself said in a statement that the improvement of the food security worldwide requires a lot of efforts by all the shareholders (Nestle good food, good life, 2013). Analysis Social media technologies are the technologies that: Facilitate the social interactions, Facilitate the use of techniques by enabling the capability of communication. Use of internet, the mobile devices, the social media software examples are wikis, social networks, communication capabilities and the blogs (Galli, 2017). Technologies are the most important part of the research and development, there are number of engineers working in different fields in the research and development of Nestle, from processing technologies of the foods, to manufacturing of the new beverages and packaging of the products equipments with latest technologies are used. The Nespresso, Nescafe, BabyNesetc are some brands of the Nestle that use these latest techniques for production. Evaluation The food scientists technologies that enable the safe and nutritious foods and beverages keeping in mind the new techniques and methods. Nestle is developing and is a world leader in using the different technologies: Portion dispensing systems. On the eastern edge of the Jonesboro city, a Craighead technology park has been constructed for the frozen food plant on around 73 acres site. The plants in Nestle are customers- built refrigerated warehouses and distribution centre. In prior to the distribution of the Nestle finished products 20.000ft refrigerated warehouse provides temperature controlled storage warehouses (Nestle good food, good life, 2017). Conclusion The company nestle being the largest FMCG Company all around the globe uses its social media presence and audiences for interaction and also leads in the food and beverages industry with its products being highly consumer satisfactory. The report analyzes the social media presence, audiences, marketing, the ethics, privacy and security of the company with its target consumers The company has the annual sales of its brands that have been flourishing all around the globe about a billion, the company has been ranked as one of the leading company amongst the 2000 list of public companies. The social media concerns of nestle has been making it in public recognition and providing an open market opportunities for the company to advertise its products and make it a public iconic brand. The company ensures that the product are so positioned in such a way that; it may reach the right audience of the product, the social networks like face book, Google plus, twitter etc These networks are used by the company to connect with the target audience. The ethics, privacy and security of nestle are in concern with the consumers data privacy, protection and utilization of the information that has been provided by the consumer. The privacy and security of Nestle aims at determining the code of conduct to all of the individuals and the company as a whole. The social media technologies used by Nestle are; Upgraded The tools used are in consideration of the present day environment. Beneficial for the company Worth giving and useful. The large warehouses with the latest technologies for the storage of the finished products of Nestle is constructed, the latest technologies in the RD departments are used by the engineers to produce a number of variety products. 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